The logo of Avito Ads, Avito’s advertising platform, consists of the parent brand’s signature graphic symbol and the service name. On the left is the recognizable Avito symbol, formed by four circles of different colors and sizes, while on the right is the wording “Avito Реклама” set in a bold black sans-serif typeface. The graphic symbol with multicolored circles became part of Avito’s visual identity in 2014 and was associated with the variety of listings across the platform’s main categories. During the 2022 design update, the circles were retained, but their sizes, positions, and shades were changed, while the lettering became more compact and geometric. Avito Ads uses the current version of this symbol together with the name of its advertising division.
Avito Ads is a Russian digital advertising platform for companies, brands, and agencies, enabling them to advertise to Avito’s audience. Through a dedicated dashboard, advertisers can launch native and display banners, video ads, HTML5 creatives, and special projects, choose ad placements, and tailor campaigns to their target audience. Ads can direct users to a store or page within Avito, as well as to an external website or mobile app. The platform provides statistics on key campaign metrics and tools for budget control, document management, and ad labeling.
