The Bam logo, for Banco Agromercantil de Guatemala, S.A., is currently made in dark gray and consists of a graphic mark and the written brand name. The graphic mark is placed on the left and consists of three separate slanted bands with a slight curve and rounded corners: the upper and lower bands are shorter, while the central band is longer. On the right is the word Bam, set in a large bold sans-serif typeface with rounded letterforms. In its visual language, the mark is close to the identity of Bancolombia and Grupo Cibest, since the bank is part of the same financial group. The name Bam is the branded shortened form of Banco Agromercantil, while the full legal name of the bank is Banco Agromercantil de Guatemala, S.A.
Banco Agromercantil de Guatemala, S.A. is a bank in Guatemala that works with individual customers, entrepreneurs, and companies. It offers accounts, cards, loans, mortgages, investment products, insurance, digital service channels, Bamvirtual, Bamapp, business solutions, POS terminals, online banking, and other financial services. The bank’s history is connected with Banco Agrícola Mercantil and Banco del Agro, after whose merger Banco Agromercantil appeared in 2000. In 2015, Bancolombia acquired a controlling stake in Bam, and today the brand remains one of the notable players in Guatemala’s banking market.
