The Bayer logo, used by the German healthcare and agriculture company, is the distinctive Bayer Cross: the brand name appears twice in capital letters, horizontally and vertically, with both words intersecting at the shared letter Y in the center. The composition is surrounded by a broad two-tone ring, with green running along the upper and left portions of the circle and light blue along the lower and right portions. Where the colors meet, one arc slightly overlaps the other. In the primary version, the lettering is dark blue. A color version with white lettering is used on dark backgrounds, and an all-white monochrome version is also available. The Bayer Cross was registered as a trademark in 1904 and gradually replaced the company’s previous lion emblem. In 2002, the symbol adopted a blue-and-green color scheme for the first time, and in 2017 it was simplified for digital use by removing color gradients and making the lines clearer. In Bayer’s brand system, blue is associated with science, efficiency and reliability, green with innovation, sustainability and a focus on life, while the circle represents wholeness, protection and commitment. The name Bayer comes from the surname of one of the company’s founders, Friedrich Bayer.
Bayer AG is a German multinational company founded in 1863 in Barmen by entrepreneur Friedrich Bayer and dyer Johann Friedrich Weskott. Today, Bayer is headquartered in Leverkusen, and the group focuses on three main areas: Crop Science develops solutions for agriculture, Pharmaceuticals focuses on prescription medicines, and Consumer Health provides over-the-counter health products. The company operates in around 80 countries and employs approximately 89,000 people worldwide. Bayer develops pharmaceutical, healthcare and agricultural products, combining research in human health and food production.
