
The BCS logo, used for a Russian financial group, consists of a round graphic mark, the «БКС» lettering, and the descriptor «Мир инвестиций». The mark is made as a blue circular sphere with blue-and-white gradients and is visually divided into three smooth semicircular parts. Next to it are large blue letters «БКС», set in a bold sans-serif typeface, while the descriptor «Мир инвестиций» is placed to the right in two lines. In the shortened version, the mark and the «БКС» lettering are used without the descriptor. The main color version of the logo is used on a white background, while a white version is provided for dark and contrasting backgrounds. The abbreviation БКС comes from the name «Брокеркредитсервис».
BCS is a Russian financial group founded in 1995 in Novosibirsk. The company develops investment, brokerage, banking, analytical, and digital services for private clients, investors, and businesses. The BCS World of Investments brand is used for the area related to investments, access to the stock market, trading in securities and currencies, asset management, analytics, investment strategies, the mobile app, and financial support for clients. BCS helps users invest, follow markets, use brokerage and banking tools, and manage assets within the group’s digital ecosystem.










