
The Beluga Vodka logo features an elegant BELUGA wordmark and a graphic depiction of a beluga sturgeon leaping above the text. BELUGA is set in large uppercase serif letters, conveying rigor and premium quality. The logo is most often dark gray or black, with golden accents on the Gold Line editions, emphasizing exclusivity. A discreet “Noble Russian Vodka” tagline sits beneath the main name. Select packages include a small metal beluga sturgeon figurine on the cap, symbolizing attention to quality and product status.
Beluga is a premium vodka brand, first launched in 2002 at the Mariinsk distillery (Russia). The name and iconography refer to beluga caviar—a traditional luxury symbol—highlighting the drink’s top-tier positioning. Production uses artesian water, extended maturation, and multi-stage filtration to achieve purity and smoothness. The brand evolved under Synergy Group, later forming the core of Beluga Group, and since 2022 its international production and distribution rights have been held by Noblewood Group, which moved part of production to Montenegro while preserving the original quality and design. Today, Beluga is exported to over 75 countries and is recognized among the world’s leading super- and ultra-premium vodkas.













