The BLIK mobile payment system logo consists of the brand name set in lowercase sans-serif letters, in bold with uniform stroke width and clean geometric shapes. The text sits inside a rounded-rectangle panel with a thin white outline; the panel is filled with a vertical gradient from near-black at the top to dark gray at the bottom. The letters are white, and above the letter b there is a round dot with a gradient fill from red to pink-purple; the dot above the letter i is absent. In the square icon, the mark is simplified to a white letter b and the same gradient dot inside a square field with rounded corners, a white outline, and a dark gradient background.
BLIK is a Polish mobile payment system launched in 2015 and operated by Polski Standard Płatności (PSP). It works through banking apps and is used as a unified payment method: for online and in-store purchases, transfers to a phone number, and ATM transactions, including cash withdrawals. Created with the participation of major Polish banks, it became a national standard for everyday payments in Poland, so the brand is most often encountered in the context of banking apps and paying with a BLIK code confirmed in the app.
