The Booking.com logo is a textual representation of the company name in dark blue, or white when used on a dark background. In the current version, the logo is rendered in a single color with no emphasis on the “.com” domain, making the brand look unified and instantly recognizable. As an icon, the logo is presented as a dark blue square badge with a capital white letter “B” and a dot to its right, matching the main logo style and used in mobile apps and digital interfaces.
Booking.com is one of the world’s largest online accommodation booking services, founded in 1996 in Amsterdam. Since 2005, it has been part of the American holding company Booking Holdings. The platform offers hotel stays, apartments, houses, and various other types of accommodation in over 220 countries and territories. The interface is available in more than 40 languages. In addition to lodging, the company provides flight bookings, car rentals, and transfer services. Booking.com actively integrates machine learning, personalization, and automation to enhance user experience and remain competitive in the global travel market.








