
The Borzo logo, for an urban same-day delivery service, consists of the brand name set in lowercase letters in a large rounded sans-serif typeface. The mark features a consistent overall stroke weight and smooth weight transitions across all letters, while rounded corners make the letterforms look softer; the brand color is a rich blue. In 2021, the company carried out an international rebrand: its operations in different countries, which previously worked under local names (for example, WeFast in India), began using the single name Borzo, which is short and easy to pronounce.
Borzo is a same-day delivery platform for individuals and businesses: orders are placed via the website, app, or API, after which the service assigns a courier and provides real-time (GPS) delivery tracking. The company was founded in Moscow in 2012 by Mikhail Alexandrovsky and Dmitry Zubkov and grew out of the Dostavista service, which continues to operate in Russia under that name, while Borzo has been used as the international brand since 2021. Today, Borzo operates in India, Indonesia, and Turkey, and the brand also has a presence in Mexico; in 2021 the company stated it operated in 10 countries worldwide, but later reduced its geographic footprint.














