The Bosco di Ciliegi logo features a handwritten-style font with smooth lines, with a pair of cherries on a small branch between the words “Bosco” and “Ciliegi.” Below the main title sits the word FAMILY in uppercase, using a cleaner, more structured typeface. The brand name translates from Italian as “cherry forest,” directly referencing the cherry motif in the logo. The design reflects the brand’s historical and cultural roots, maintaining a distinctive and recognizable appearance without unnecessary embellishments.
Bosco di Ciliegi was founded in 1991 by Mikhail Kusnirovich, who played a pivotal role in the development of the brand and its group of companies. The first store opened in Moscow at the Petrovsky Passage, and in 1993 the brand adopted its current name. Today, Bosco di Ciliegi operates over 200 monobrand stores featuring fashion, cosmetics, and jewelry, as well as cafes, beauty salons and medical facilities in major Russian cities. The sports line, BoscoSport, has supplied official Olympic kits for the Russian national team at eight Olympic Games since 2002, including Sochi 2014 and Rio 2016, where its uniform design received international media recognition. Beyond retail, the company actively promotes culture and the arts by organizing the “Cherry Forest” festival and sponsoring theaters and exhibitions, reflecting the philanthropic and cultural traditions revived by its founder.
