
The Bybit cryptocurrency exchange logo consists of the brand name set in bold black type, with the letter “I” rendered as a tall orange vertical bar that extends slightly above the text, so the word visually reads as “BYB|T”. In 2025, Bybit introduced an updated brand identity and launched the #IMakeIt campaign (“I Make It Possible”), making the “I” a key element of the brand’s visual language. The name Bybit is commonly read as wordplay around “by bit” and the term bit (“bit” is a unit of digital information), which directly relates to the digital nature of the crypto industry.
Bybit is an international cryptocurrency exchange founded in 2018 by Ben Zhou (co-founder and CEO). The company is headquartered in Dubai (UAE). The platform develops infrastructure for trading and managing crypto assets, including spot markets and derivatives, as well as products and services in the Web3 space; in corporate communications, Bybit uses the #TheCryptoArk positioning and the phrase “a gateway to Web3”. For regulated operations in Europe, Bybit EU GmbH is the operating entity, with its European headquarters in Vienna.














