The Cash App Afterpay logo, for the U.S. brand of a buy now, pay later service, consists of the green Cash App icon on the left and the black Afterpay wordmark on the right. The icon is a bright green square with strongly rounded corners, containing a white tilted dollar sign. The vertical elements of the dollar sign appear as short protrusions at the top and bottom. In the full version, the Afterpay wordmark sits next to the icon and is set in black lowercase letters. The letters f and t are joined by a shared horizontal crossbar. This design appeared after Afterpay US was renamed Cash App Afterpay and is used for the U.S. market, where the pay-over-time service became part of the Cash App brand.
Cash App Afterpay is a payment solution for the U.S. market that combines the Afterpay installment payment service with the Cash App ecosystem. Afterpay was founded in Australia in 2014 by Nick Molnar and Anthony Eisen, and in 2022 it became part of Block, Inc., the company that develops Cash App, Square, and other financial services. In the U.S., the updated brand is used in pay-over-time scenarios: shoppers can split the cost of a purchase into several payments, while merchants get Afterpay branding linked with Cash App for checkout pages, apps, and payment messaging.
