
The logo of the Chestny ZNAK system is presented as a minimalist graphic symbol — a square frame with rounded corners and an embedded check mark symbolizing authenticity verification. The primary color scheme features a dark shade with a bright yellow background, making the mark easily recognizable and associated with quality control. The logo resembles a scanning window through which the product verification passes — a reference to the Data Matrix code used by the system. The logo has remained unchanged since its launch and continues to be clean, concise, and functional, reflecting the essence of the project — digital control and transparency.
Chestny ZNAK is the Russian national labeling and traceability system for goods, established in 2017 and officially launched in 2019. It covers a wide range of product categories such as pharmaceuticals, tobacco, footwear, clothing, water, dairy, perfumery, tires, and more. The system’s main goal is to remove illegal and counterfeit products from the market through unique marking codes that track each item’s journey from production to the end consumer. It is operated by a private company under a public–private partnership model. Chestny ZNAK is integrated with cash registers, logistics and warehousing systems, and offers mobile solutions for consumers and businesses, allowing users to verify the authenticity of goods with a smartphone.









