
The China Resources Beer logo, representing a Chinese brewing company, is designed as a combined text-and-graphic mark that brings together a symbol, Chinese characters, and a Latin designation. On the left, there is a square orange graphic element with a repeating geometric pattern made up of stylized triangular shapes, which is used as an independent corporate symbol of the China Resources Group. On the right, the company name appears in Chinese as “华润啤酒”, rendered in a calligraphic style, with the Latin name CR BEER set below in a clean sans-serif typeface. This composition reflects the company’s bilingual visual identity and is used across corporate, manufacturing, and investment materials while maintaining a consistent structure and color scheme.
China Resources Beer (Holdings) Company Limited is the largest brewing company in China and is part of the state-owned conglomerate China Resources Group. The company’s history dates back to the 1990s, and it operates the Snow brand, which holds a leading position worldwide by beer sales volume. China Resources Beer manages an extensive network of breweries across China and develops both mass-market and premium brands, including international partnership projects. The company is primarily focused on the domestic Chinese market while pursuing strategic portfolio development, production modernization, and a stronger presence in the mainstream and premium segments.












