The logo of the Columbia clothing brand consists of the brand name written in a classic serif font, next to a recognizable emblem made up of eight small rounded rectangles arranged like tiles in a diamond shape. This symbol appeared in 1978 and is based on the image of woven thread — a reference to the company’s textile origins. Internally, the emblem is called “Bug,” and it has become a key element of Columbia’s identity, recognizable on clothing, footwear, and accessories around the world.
Columbia Sportswear Company was founded in 1938 in Portland, Oregon, as a family business by immigrants from Germany. Initially, the company produced hats, but over time it fully shifted to designing and manufacturing clothing and footwear for outdoor activities. Today, Columbia Sportswear Company is one of the world’s largest outdoor brands. The company develops technologies to protect against cold, moisture, and wind, and also owns other brands such as Sorel, Mountain Hardwear, and prAna. Columbia products are sold worldwide and are known for their practicality, reliability, and affordability.
