
Logo of Diesel, a clothing and accessories brand, is a graphic wordmark rendered in bold uppercase sans-serif letters. The letters share the same stroke weight and are placed tightly together, creating a strong and confident visual accent. The logo is most often used in black or white, while the signature version with a red background makes it highly contrasting and noticeable. The brand previously used an emblem with a Native American profile and the phrase «Only the Brave», but today the main focus is on the wordmark.
Diesel is an Italian brand founded by Renzo Rosso in 1978 and known primarily for its denim collections. Over time, the company expanded its lineup to clothing, footwear, accessories and fragrances, becoming an international fashion brand with a strong visual identity. Diesel is part of the OTB Group and continues to develop its collections, maintaining a recognizable style and an active presence in the global market.












