The Direct Pro logo, used for Yandex Direct’s professional interface, combines a round blue symbol and a text element in its current version. The symbol itself is designed as a blue circle containing a light blue arrow element with rounded ends, pointing upward and to the right. In the full version, the inscription “Direct Pro” appears to the right of the symbol in a dark typeface. This logo is used for a separate working mode within Yandex Direct. The name became established after the service interfaces were split in 2024, when a separate professional format for ad setup was introduced for specialists.
Direct Pro is the professional Yandex Direct interface for marketers and advertising specialists who need advanced campaign settings and access to all the main advertising placements of the service. Through it, users can launch ads in Search, the Advertising Network, the Product Gallery, Maps, and Telegram channels, as well as work with more detailed settings, strategies, and A/B experiments. Yandex Direct itself is a Russian advertising service for attracting customers online, while Direct Pro serves as its expanded version for more complex and professional campaign management.








