
The Dobry brand logo features the word “Dobry” in a soft, rounded dark green font. The current version, updated in 2022, uses a richer shade of green and highlights the letter “y” with a small heart, emphasizing the brand’s friendly, caring, and “homely” character. The logo is simple yet memorable. Over time, the brand has refined its visual style, modernizing the font while preserving the warmth and recognizability inherent in the name.
Founded in Russia in 1998 by Multon, the Dobry brand quickly became popular thanks to its affordable price, natural juices, and memorable name. In 2005 it joined the Coca‑Cola portfolio, which accelerated range and production expansion. Later, new product lines were launched—cold teas, fruit drinks, and lemonades. After Coca‑Cola exited Russia, brand management returned to Multon Partners, and Dobry maintained its identity and market leadership in non‑alcoholic beverages. Today, Dobry actively supports social initiatives and focuses on trust, sustainable production, and high quality.












