The Domino’s logo, representing an American pizza restaurant chain with a delivery service, consists of a graphic symbol and the brand name. The symbol takes the form of a flat, tilted domino tile with a white outline, divided by a white line into red and blue sections. The red section contains one white dot, while the blue section contains two. The three dots were introduced in 1965 and represented the three Domino’s pizzerias operating at the time. The name is set in bold blue letters with broad, rounded forms. In the horizontal version, the symbol appears to the left of the name, while in the vertical version it is positioned above it. In 2012, the word Pizza was removed from the logo, leaving only the Domino’s name. During the 2025 brand identity update, the shape of the symbol was retained, the red and blue colors were made brighter, and a heavier Domino’s Sans typeface with circular and semicircular elements was developed for the wordmark.
Domino’s Pizza, Inc. is an American company founded in 1960 in Ypsilanti, Michigan. Brothers Tom and James Monaghan started the business by purchasing a small pizzeria called DomiNick’s, and in 1965 the growing chain was renamed Domino’s Pizza. The company specializes in pizza preparation, delivery, and carryout, operates primarily through a franchise model, and actively develops digital ordering methods. The chain includes more than 22,300 pizzerias across more than 90 countries and territories, with most locations owned by independent franchisees. Domino’s is the world’s largest pizza company by network size and global retail sales.
