
The logo of the shoe brand ECCO consists of the name, rendered in rounded characters that resemble rings with breaks. The letters have even line thickness and rounded ends. “E” and “O” contain characteristic breaks in their upper parts, and the crossbar of the “E” is slightly tilted at about 45 degrees, making the form more dynamic and recognizable. The entire inscription maintains a smooth, balanced rhythm. The font is sans‑serif, purely textual, with no additional graphic elements. The logo is usually used in black or white depending on the background, emphasizing its versatility and visual clarity.
ECCO (officially ECCO Sko A/S) is a Danish company founded in 1963 by Karl Toosbuy. It specializes in the production of shoes, as well as leather accessories and goods made from natural leather. The brand is known for controlling the entire production cycle — from leather processing in its own tanneries to the distribution of finished products. ECCO footwear is valued for quality, comfort, and technology, and its products are present in more than 90 countries around the world through branded stores and partner networks.












