
The ESPN logo, used by the American sports media company, is a bright red wordmark with dense, wide strokes and a rightward slant. The upper part of the letters is separated by a long horizontal gap, and the top parts of the letters S and P are joined by a single line, making the mark easy to recognize even at a small size. A shortened version in the form of a red letter “E” is also used in apps and brand icons. The name ESPN originally stood for Entertainment and Sports Programming Network, and the company has used its current logo since 1985, when it switched to the shortened name ESPN.
ESPN, LLC is a sports media brand from the United States, headquartered in Bristol, Connecticut. The project was conceived in 1978 and first went on air on September 7, 1979. Today, ESPN includes eight television networks in the United States, the ESPN app, the ESPN+ service, the ESPN.com website, audio content, and international platforms. Outside the United States, the brand operates through dozens of linear networks in 130 countries and territories, so its name has long been associated not only with television broadcasting, but also with a large international sports content network.








