The logo of the Financial Times newspaper consists of the letters FT placed inside a square block of the signature light salmon color. The letters are set in a serif typeface, usually in black or dark gray. In some versions the square stands alone as the symbol, and the full name Financial Times may appear below or beside it. The visual style has remained largely unchanged for many years, reinforcing the brand’s recognition and authority in business journalism.
Financial Times is a British international daily newspaper focused on business, economics, financial markets and politics. The newspaper was founded in London in 1888 and over time became one of the most influential financial media worldwide. In 2015 Financial Times was acquired by the Japanese media group Nikkei Inc., while retaining editorial independence. The publication is available in print and digital formats, has offices and correspondents globally, and its content is widely used by investors, analysts, economists and the business community.
