The logo of Forbes consists of the brand’s name rendered in a classic serif typeface. The letters are aligned in a single line, featuring refined proportions and presented in black, though darker blue tones may appear in digital and print materials. The font underscores the publication’s business focus and its authority in economics and finance. This current version has been used since 1999 — it features slightly refined serifs and increased letter spacing, giving it a stable and recognizable visual identity that remains unchanged.
Forbes is an American business publication founded in 1917 by B. C. Forbes. The magazine is published in English and released eight times a year. Forbes is known for its authoritative rankings, including the annual list of billionaires, the Global 2000 ranking of the world’s largest companies, and the Forbes 30 Under 30 list, featuring promising entrepreneurs, scientists, artists, and innovators. Since 2014, the majority stake is held by Integrated Whale Media Investments, while the Forbes family remains involved in management. The main office is located in Jersey City, New Jersey. In addition to its print version, Forbes continues to grow as a digital platform, attracting millions of users worldwide.
