
The logo of the FUNDAY brand features the inscription FUN DAY in uppercase letters in a sans-serif font, with a stylized dark-blue smile between the words. This key graphic element defines the brand’s visual identity. The main version is used on a blue or light-blue background, and there is also an inverted version — in light-blue on a white background. The smile remains central in all versions, including the alternative one-line logo.
FUNDAY is a Russian retail chain of everyday clothing and accessories for the whole family, part of the Sportmaster Group. Established in 2013 to target affordable family wear with a simple casual aesthetic, its first stores opened in Samara and Kursk. As of 2025, the network includes over 200 stores in Russia and CIS countries, mainly located in shopping centers. The brand offers clothing, footwear, and accessories for women, men, and children, with an emphasis on affordability, bold styling, practical designs, and convenient digital presence alongside physical stores.










