The Guess logo consists of the brand name with an added question mark — “GUESS?”. It is often used together with an inverted triangle containing the words “GUESS”, “U.S.A.”, “Washed Jeans”, the numbers “1201” and “1203”, and a large red question mark in the center. The question mark resembles a hanger hook, and instead of a dot at the bottom, there is a small triangle. The font features serifs in a classic style. The color scheme varies depending on usage: black and white are used for text-based versions, while the classic logo features a red triangle with black text on a white background. The main emblem — a triangle with a question mark — has been used since the early 1980s and has remained mostly unchanged.
Guess is an American clothing brand founded in 1981 by the Marciano brothers. The company started with denim production and quickly gained popularity through aggressive advertising campaigns and sales in major U.S. department stores. The brand established itself in the youth fashion segment and gradually expanded its product line to include clothing, footwear, accessories, and perfumes. The headquarters is located in Los Angeles, and its products are sold in dozens of countries. Guess remains one of the most recognizable names in the fashion world, with a distinct American visual identity.
