
The Heineken 0.0 non-alcoholic beer logo is based on the brand’s visual identity system and is presented as a complex mark combining a text name and graphic elements. At the center of the composition is the brand name rendered in white lettering in a proprietary typeface with bold serifs, placed on a ribbon-shaped panel in a deep blue color used specifically for the 0.0 range. Above the lettering is a red five-pointed star with a white outline, with the inscription “EST. 1873” positioned on either side, indicating the year the brand was founded. Below the main name, the numeric designation “0.0” is displayed, emphasizing the non-alcoholic nature of the product. The primary color palette of the logo includes blue, white, red, and silver-gray tones, distinguishing this version from the classic green design of the original lager. This version of the logo is used on packaging, bottles, cans, glasses, and advertising materials related specifically to Heineken 0.0 non-alcoholic beer.
Heineken 0.0 is a non-alcoholic beer created as a separate product within the Heineken brand portfolio and introduced to the international market as an alternative to the classic lager. The production and development of the range are handled by the Dutch company Heineken N.V., founded in Amsterdam in 1873. The non-alcoholic version was developed while maintaining visual continuity and unified quality standards, while receiving its own color and graphic identity to clearly differentiate it from alcoholic products. Heineken 0.0 is produced and distributed in various countries worldwide, remaining part of the company’s global strategy and a recognizable product line in the international market.













