
The Heineken Light beer logo is based on the Heineken visual identity system and is presented as a complex mark combining a text name and graphic elements. At the center of the composition is the brand name rendered in green lettering in a proprietary typeface with bold serifs, placed on a white ribbon panel with a silver-gray outline. Above the lettering is a red five-pointed star with a white outline, with the inscription “EST. 1873” placed on either side, indicating the year the brand was founded. Below the main panel, the word Light appears in uppercase letters without serifs and is visually separated from the main name. The overall composition of the logo maintains continuity with the classic Heineken design while emphasizing its belonging to the separate Light product line.
Heineken Light is a pale beer with reduced alcohol content and lower calorie content, created as a lighter version of the classic Heineken lager. The product belongs to the Dutch company Heineken N.V., founded in Amsterdam in 1873, and was developed in response to demand for lighter beer options, primarily in the US market. Heineken Light is produced in accordance with unified brand quality standards and occupies a distinct place in the company’s product portfolio, clearly differing in characteristics and positioning from the original lager and the non-alcoholic Heineken 0.0.













