The Helix logo, used by a Russian laboratory diagnostics company, consists of a graphic mark and the brand name. The mark is bright green and consists of a broad spiral line that curls inward, forming several smooth turns. The spiral is set within an approximately square shape, whose corners project noticeably at the upper right and lower left, giving the mark a more defined geometric outline. The lower part of the graphic gradually narrows to a sharp point. In the main horizontal version, the name HELIX appears to the right of the mark in large black uppercase sans-serif letters. The graphic mark can also be used on its own. The name Helix comes from the Latin word helix, meaning “spiral”. When choosing the name, the founders associated it with biology and the helical structure of DNA, directly reflecting the company’s field of activity.
Helix is a Russian laboratory diagnostics company founded in St. Petersburg in 1998. Its first diagnostic center opened in 2004, and in 2007 the company began developing its network through a franchise model. Today, Helix performs more than 3,600 types of laboratory tests, operates seven laboratory complexes with a total area of more than 13,500 m², and has a network of more than 600 centers from Khabarovsk to Kaliningrad. The company serves private clients and healthcare organizations, offers a broad range of laboratory testing, and continues to expand its presence outside Russia, including in CIS countries.
