
The Holsten beer brand logo is designed as a combination of a textual brand name and a large heraldic image. In the current version of the logo, the name is set in a bold serif typeface, typically in dark green. Next to or above the text is the brand’s traditional image of a mounted rider on a horse facing to the right, holding a flag and a shield bearing the letter “H”. This heraldic emblem has been used in Holsten’s visual identity for decades and appears in both horizontal and vertical versions of the logo. The design also includes the inscriptions “Holsten Brauerei” and “Hamburg – seit 1879”, emphasizing the brand’s origin. The visual appearance of the logo developed gradually, preserving a recognizable composition and key elements while being adapted for packaging, advertising, and digital media.
The Holsten brand was founded in 1879 in Hamburg and is associated with the Holsten-Brauerei AG brewery of the same name. The brand name refers to the historic Holstein region in northern Germany. Over the years, Holsten has become one of the well-known German beer brands, primarily on the domestic market and in a number of foreign countries. At the end of the 20th century, the company became part of the international brewing group Carlsberg, under whose management the brand continues to develop. Today, Holsten beer is produced in Germany and under license in other countries, while maintaining a connection to its Hamburg origins.














