The Instacart logo, an online grocery and everyday essentials delivery service, is designed as a wordmark with a graphic element. The visual mark is built from a green arrow and an orange semicircle, read as a stylized carrot element. This graphic is linked to the grocery category and is used as an independent brand symbol. Next to it is the brand name set in lowercase letters in a dark green sans-serif typeface. The current version of the logo was introduced in 2022 as part of an update to Instacart’s visual system, when the company unified the graphic mark and закрепed the current composition across all digital and advertising media.
Instacart, Inc. is an American technology company operating in the online grocery ordering and delivery sector. Founded in 2012, the service allows users to order products from major retail chains and local stores via mobile applications and a web platform. The company acts as a technology intermediary between customers, retailers, and couriers, without owning stores directly. Instacart operates primarily in the United States and Canada, partners with hundreds of retailers, and develops additional business areas, including advertising platforms for brands and digital solutions for retail partners.














