The Instagram logo of the photo- and video-sharing social network consists of the brand’s camera symbol and brand name. The symbol is a square with rounded corners, containing a large circular lens and a small circular dot in the upper-right corner. The primary version uses a gradient transitioning through violet, purple, pink, orange, and yellow. Monochrome black and white versions of the logo are also available for different uses. In the horizontal layout, the Instagram wordmark is positioned to the right of the symbol. In August 2026, the wordmark was updated for the first time in about ten years, replacing the previous handwritten style with a new custom letterform design that combines handwritten elements with more typographic letterforms. The brand’s camera symbol remained unchanged. Instagram’s first logos, dating from 2010, depicted a much more detailed camera, while the simplified symbol introduced in 2016 became the basis for the current icon. The name Instagram was formed by combining the words “instant” and “telegram”, reflecting the original idea of quickly sharing photos.
Instagram is an American social media platform created by Kevin Systrom and Mike Krieger and launched in 2010. Initially, the service focused primarily on sharing photos from mobile devices, but later significantly expanded its video and communication features. Instagram was acquired by Facebook in 2012 and is now part of Meta Platforms. The platform allows users to share photos and videos, create Stories and Reels, go live, exchange messages, and interact with creators, brands, and other users. Visual content remains at the core of Instagram, which has evolved from a mobile photography app into one of the world’s largest social media platforms.
