
The KION online cinema logo is designed as a wordmark consisting of the service name set in a strict geometric sans-serif typeface. The letters feature straight, clear forms and balanced proportions. The key element is the letter “O”, designed as a wide rectangle, directly referencing a screen and the video content format. The logo is used in white on the brand’s gradient background, as well as in a gradient version of the wordmark itself with smooth transitions from purple to pink-red tones. This color approach is закрепed in the brand’s visual system and is used across interfaces, advertising, and digital media. The current version of the logo was introduced in December 2025, alongside the transition to the Cyrillic spelling of the service name — “КИОН”.
KION is a Russian online cinema that is part of the MTS ecosystem and developed by the MTS Media holding. The service was launched in 2021 and was originally created as a platform for watching films, TV series, and television channels within the operator’s digital services. The KION catalog includes Russian and international films, series, as well as original productions created specifically for the platform. The online cinema is integrated with MTS mobile and home services, supports access from multiple devices, and is developed as a unified media service with a focus on exclusive content, technological ecosystem, and large-scale video distribution.













