
The KION online cinema logo is designed as a wordmark made up of the service name set in a strict geometric sans-serif typeface. The letters have straight, clean shapes and well-balanced proportions. A key element is the “O”, rendered as a wide rectangle, which directly references a screen and the video format. The logo is used in white on the brand’s gradient background, and also in a gradient version of the mark itself with a smooth transition from purple to pink-red tones. This color approach is established in the brand’s visual system and is used across interfaces, advertising, and digital media. The current logo version was introduced in December 2025, along with the switch to writing the service name in Cyrillic — «КИОН».
KION is a Russian online cinema that is part of the MTS ecosystem and developed by the MTS Media holding. The service was launched in 2021 and was originally created as a platform for watching films, TV series, and television channels within the operator’s digital services. The KION catalog includes Russian and international films, series, as well as original productions created specifically for the platform. The online cinema is integrated with MTS mobile and home services, supports access from multiple devices, and is developed as a unified media service with a focus on exclusive content, technological ecosystem, and large-scale video distribution.













