
The KitKat logo, used by the wafer chocolate bar brand, currently features the large brand name inside a white oval with a red outline. The letters are arranged on an upward diagonal, and the two capital K letters are noticeably larger than the rest. A small Nestlé logo is integrated into the upper left part of the design. The name KitKat is linked to London’s “Kit Cat Club”, while the brand itself first appeared in 1935 in York, England, under the name Rowntree’s Chocolate Crisp and was renamed KitKat in 1937. The design was later updated, but the red-and-white base of the logo remained.
Today, KitKat is part of Nestlé’s portfolio and is sold in more than 80 countries. Over the decades, the brand has grown from the classic four-finger bar into a broad international range that includes two-finger versions, KitKat Chunky, ice cream, and other formats. An important part of the brand’s global recognition remains the slogan “Have a break, have a KitKat”, which has been used since 1958.








