The logo of Komsomolskaya Pravda (KP.RU), a Russian news website, consists of a graphic symbol depicting a flying swallow and a text element. The swallow silhouette is colored with large overlapping circular and curved sections in red, burgundy, orange, yellow, blue, and purple. In the full horizontal version, the name Komsomolskaya Pravda appears next to the bird in black uppercase letters arranged across two lines. The shortened version combines the swallow with the KP.RU designation in large, bold blue letters. The lettering may appear on a single line or be split across two lines, with KP above RU. The swallow is also used separately as a standalone graphic symbol. The website developed its own emblem as it evolved into a separate digital publication, and during the 2018 rebranding, the image of the bird was redesigned to work more effectively across different formats. The swallow conveys the ideas of vitality, renewal, lightness, rapid response, and forward movement.
KP.RU is a nationwide Russian news portal focused on politics and society and operated by the Komsomolskaya Pravda Media Group. The online edition appeared in the late 1990s and gradually developed its own news feed, editorial formats, and visual identity. The website covers events in Russia and around the world, politics, society, the economy, sports, culture, health, and other topics, and also publishes interviews, reports, videos, podcasts, and special projects. The media group includes the KP.RU website, the Komsomolskaya Pravda newspaper, KP radio, regional editorial offices, and social media communities. The website attracts approximately 42.5 million visitors per month.
