The logo of Kress tools consists of the brand name set in bold sans-serif letters, with a graphic symbol placed to the right of the text. The letters slightly touch each other, forming a dense and cohesive visual appearance. The logo color is red or white, depending on the background. The graphic symbol is a geometric abstraction in the form of a square frame, outlined in the logo color. Inside is a straight line with two slanted lines attached to it from both sides at equal angles. This symbol has no fill and is entirely constructed with outlines, emphasizing the technical nature of the brand. The current version of the logo is used after the brand’s visual identity was updated.
Kress is a German brand of power tools and garden equipment founded in 1928. Initially the company specialized in precision mechanics, then shifted focus to professional tools. In 2017, the brand was acquired by the industrial holding Positec Group, marking a new development phase. Today Kress manufactures battery-powered tools, including a garden line based on 60V systems, emphasizing performance, innovation and environmental friendliness. The brand’s products are sold across Europe, North America and other markets, and Kress positions itself as a supplier of high-tech solutions for professionals and discerning users.
