The logo of the Kuper delivery service consists of the brand name in lowercase letters rendered in a straight geometric sans‑serif font with uniform stroke width and sharp ends. Next to, above, or even standalone appears a graphic icon — the silhouette of a human figure in white with a black outline, often set against a light‑green background. This symbol is built from a sideways, inverted letter “K” to which a circle is added to form the head. The current logo was introduced in 2024 as part of the rebranding when the former name SberMarket was replaced by Kuper.
Kuper is a Russian delivery service for groceries, goods, and prepared meals operating in over 160 cities. The brand’s history began in 2013 under the name Instamart, later becoming part of the Sber ecosystem and working under the name SberMarket. In 2024 the company underwent a full rebrand, adopting a new name and visual identity. Kuper partners with major retail chains — Auchan, Lenta, METRO, Magnit, and others — offering fast delivery from supermarkets. The service emphasizes user convenience, technological solutions, and high-quality customer service.












