
The Lenovo logo in its current form was introduced in 2015 and features a white “Lenovo” wordmark inside a bright red rectangle. The font is modern and clean, with a distinctive slanted “e” that adds uniqueness. This design is easily adaptable: the same logo layout is used with different background colors depending on the context. It reflects the brand’s focus on simplicity, modernity, and flexibility. The name “Lenovo” is derived from “Legend” (the company’s original name) and the Latin word “novo,” meaning “new.”
Lenovo is a Chinese technology corporation founded in 1984 by a group of scientists in Beijing. Initially called Legend, the company was renamed Lenovo in 2003 to prepare for international expansion. A key milestone in its global growth was the 2005 acquisition of IBM’s personal computer division, including the famous ThinkPad line. Today, Lenovo is one of the world’s largest PC and laptop manufacturers, operating in over 180 countries. It also develops smartphones, servers, cloud solutions, and artificial intelligence technologies, focusing on smart transformation in everyday life.










