
The Martini logo of the vermouth and alcoholic beverages brand is designed as a combined mark based on a contrasting graphic concept. Its core element is a red circular shape intersected horizontally by a black band, inside which the brand name is set in white uppercase letters. The text element is positioned strictly at the center of the composition and serves as the main visual accent. This logo structure is used in the current version of the brand on bottles, packaging, advertising media, and official communications, preserving the recognizable appearance formed throughout the 20th century.
The Martini brand was founded in 1863 in Italy and takes its name from the surname of one of its founders, Alessandro Martini. The company’s full official name is Martini & Rossi, under which the brand began producing vermouths and aperitifs that later gained international recognition. From the late 19th century, Martini actively expanded beyond Italy, becoming one of the most well-known Italian alcohol brands in the world. Today, the Martini brand is part of the Bacardi Limited portfolio and continues to be associated with vermouths, sparkling wines, and aperitif culture, maintaining its historical heritage and a strong presence in global markets.













