
The logo of the Megamarket brand features a clean and minimalist design — the word “megamarket” is written in lowercase letters using the custom Mega Sans typeface. The color scheme is based on purple tones, enhancing the logo’s recognizability and visual consistency. The updated version was introduced in 2023 as part of a full rebranding campaign that definitively separated the brand from its previous visual ties to Sberbank and the former name “SberMegamarket.” Earlier, the platform operated under the names Goods.ru and Sbermegamarket, with green and blue colors dominating the identity. The new logo emphasizes the platform’s independence and focus on simplicity and a wide audience.
Megamarket is one of the largest online marketplaces in Russia. It originated from the Goods.ru project created by the M.Video–Eldorado Group and was acquired by Sberbank in 2021, marking the beginning of a major transformation. The service officially launched under the Megamarket name in 2022, and by 2023 had achieved a fivefold increase in turnover. The platform offers over 66 million products across more than 20 categories, attracting over 47 million monthly users. Megamarket supports nationwide delivery through more than 65,000 pickup points and couriers, and sells everything from electronics to groceries and cars.













