The logo Milka consists of its custom wordmark drawn in a flowing cursive script without serifs, with rounded, smooth letterforms. The lettering often appears in white on a lilac or violet background, which has become a central aspect of the brand’s visual identity. The dot above the “i” is stylized as a small droplet. The logo has preserved its original character since its inception in 1901, undergoing minimal refinements. Its current look is closely tied to the image of the lilac cow, featured in marketing and packaging since the 1970s.
Milka was established in 1901 by Swiss company Chocolat Suchard. Its name is a portmanteau of the German words “Milch” (milk) and “Kakao” (cocoa), emphasizing the brand’s core ingredients. Today Milka is owned by Mondelēz International and is one of Europe’s leading chocolate brands. Its range includes chocolate bars, cookies, waffles, and seasonal products. Production uses Alpine milk, and the brand is actively involved in the Cocoa Life sustainability program. Milka products are sold in over 40 countries worldwide.










