The logo of the “Moskovsky Komsomolets” Publishing House consists of the abbreviation MKRU, presented in large capital letters with serifs. The first part — “MK” — is in blue, while the second part — “RU” — is in red. This color contrast emphasizes the digital presence of the brand at mk.ru. The font is expressive, with clear serifs, making the logo highly legible and recognizable. The element is used in both headlines and graphic materials on the website and in print products. The current version of the logo reflects the publication’s shift to a multimedia format, blending traditional recognition with digital positioning.
Moskovsky Komsomolets is one of the oldest and most well-known Russian media brands, founded in 1919. The publication grew from a youth newspaper into a multimedia information holding. Today, it includes a daily newspaper, the news portal mk.ru, mobile apps, regional editions, and multimedia formats. In 1983, Pavel Gusev became the head of the publication, and in the early 1990s, he became its owner, securing control through the JSC “Redaction of the newspaper ‘Moskovsky Komsomolets’”. Under his leadership, MK actively developed in both print and digital formats, maintaining a significant presence in Russia’s media landscape.
