The MSP MIR logo, used by an asset management company within the RSMB Corporation ecosystem, is built around the large Cyrillic abbreviation МСП and the name МИР. The main letters are formed from bold geometric sans-serif shapes. A small rectangular fragment looks as though it has been cut from the upper part of the letter “П” and moved to the upper-left corner of the composition, above the letter “М”. In the primary color version, the abbreviation МСП is black, while this element and the word МИР are bright orange. The name МИР is positioned at the lower right, beneath the МСП letters. An all-white version of the logo is also used on dark backgrounds. MIR is an abbreviation of the company’s full Russian name, “Модернизация Инновации Развитие” (“Modernization, Innovation, Development”), while МСП indicates its affiliation with the ecosystem supporting small and medium-sized businesses.
Joint-Stock Company “Modernization Innovation Development”, or JSC “MIR”, is a Russian asset management company registered in 2010 and part of the RSMB Corporation ecosystem. The company is licensed to manage investment funds, unit investment funds and non-state pension funds. Its activities focus on financial support for small and medium-sized businesses, including companies in active growth and scaling stages that lack sufficient own funds or collateral to secure bank financing. JSC “MIR” is part of the RSMB Corporation ecosystem alongside SME Bank and SME Leasing.
