The MY BUSINESS logo, used by Russia’s nationwide network of entrepreneurship support centers, consists of the brand name, the descriptor “service center,” and the brand mark positioned on the right. The word “MY” is set in bold, while “BUSINESS” uses a lighter font weight. Both parts are dark brown. In the primary vertical version, “MY” appears above “BUSINESS,” while in the secondary horizontal version the name is arranged on a single line. The brand mark is beige and red and combines three images: a rocket represents rapid takeoff, a star emphasizes striving toward a dream, and a location pin indicates the place where a “powerful start” is possible. The visual identity was developed in 2018 and incorporated some elements from the visual system of the My Documents brand.
MY BUSINESS is a Russian network of support centers for small and medium-sized enterprises, created at the initiative of the Ministry of Economic Development of the Russian Federation. The network began developing in its current format in 2019 and operates as a one-stop shop, bringing together various business support measures and organizations in one place. Entrepreneurs, self-employed people, and those who are only planning to start a business can receive consultations, marketing and accounting support, assistance with participating in procurement, securing financing, certification, preparing business plans, and other tasks. Today, 410 MY BUSINESS centers operate in 88 regions of Russia, while support for entrepreneurs continues under the federal project “Small and Medium-Sized Entrepreneurship and Support for Individual Entrepreneurial Initiative” within the national project “Efficient and Competitive Economy.”
