The Nequi logo, for the Colombian neobank and digital finance app from Bancolombia, is built on a combination of rich dark purple and a bright magenta accent. The main mark consists of a large letter N, built from elements of equal thickness with straight geometric ends and softly rounded corners. In the upper left corner next to the mark, there is a separate magenta square with rounded corners. The full horizontal version uses the Nequi wordmark: the first letter N repeats the structure of the main mark, the other letters are set in a bold sans-serif typeface, and the magenta square remains a separate accent on the left. Nequi’s current visual system was updated in 2023, when the brand introduced a larger wordmark. In public official communication, Nequi is used as a standalone brand name without a publicly stated explanation.
Nequi is a digital financial service from Colombia and a business line of Bancolombia S.A., launched in 2016. The service works through a mobile app and helps users manage money from their smartphone: send and receive transfers, make payments, save money, use QR payments, apply for loans, receive money from abroad, and access financial products for everyday needs. For businesses, Nequi offers payment acceptance tools, QR codes, payment links, integrations, and solutions for entrepreneurs. The platform has become one of Colombia’s notable digital financial services and develops a banking services format without dependence on a traditional branch.
