Logo Oriflame, an international beauty company producing cosmetics and personal care products, consists of the brand’s wordmark executed in a clean geometric sans-serif typeface. Its key feature is the signature “O”, represented by an open oval curve whose smooth contours create a circular shape with sharp tapered ends. These ends do not meet, forming an open, easily recognizable silhouette. The graphic symbol can also be used independently as an icon. Below it appears the tagline SWEDEN with horizontal lines on each side. The logo is used in monochrome versions — black, white, or grey — depending on the application and visual environment.
Oriflame Cosmetics Global SA is an international company founded in 1967 and specializing in the development, production, and sale of cosmetics, fragrances, personal care items, and wellness products. The company operates through a direct sales model, is present in more than 60 countries, and maintains its own research centers and manufacturing facilities in Europe. Oriflame develops a wide range of skincare and makeup products, focuses on sustainability, and continues to strengthen its presence in the global beauty market.












