The Pepsi logo in its current 2023 version is a circle with the traditional combination of red, white, and blue colors, divided by a curved white stripe. In the center of the circle is the brand name — PEPSI — in large black letters. This design echoes the 1987 logo when the name was also placed within the circle, chosen as part of a global rebranding to enhance visual recognition. The color scheme and shape have been consistent since the mid‑20th century. According to verified sources, these colors were inspired by the US flag and used as a marketing accent during World War II. The update reinforces brand continuity, reintroducing recognizable elements in a modern form without straying from its historical visual code.
The Pepsi brand was founded in 1898 by American pharmacist Caleb Bradham in New Bern, North Carolina. Originally called “Brad’s Drink,” it was sold as a refreshing tonic. Later it was renamed Pepsi‑Cola, referring to “dyspepsia” (indigestion) and the then-popular digestive enzyme pepsin, although the beverage never contained it. Bradham trademarked the name and established the Pepsi‑Cola Company. In the 20th century, the brand became a serious competitor to Coca‑Cola thanks to bold marketing campaigns and a focus on youth. After several restructurings, Pepsi became part of the multinational PepsiCo corporation, which now owns an extensive portfolio of beverage and food brands. The company actively develops eco‑friendly packaging, sugar‑free products, and sustainable production.
