The PicPay logo, for the Brazilian digital bank and payment service, is made in a bright green color and built around the written brand name. In the full version, the word PicPay is set in large sans-serif letters. Both P letters have a square cutout in the upper left corner, making the form more distinctive and easy to recognize in the brand mark. The dot above the i is designed as a square outline with a small square inside. The standalone brand icon consists of the first letter P and the same square outline element in the upper right part.
PicPay is a Brazilian digital bank and fintech platform founded in 2012 in Vitória, in the state of Espírito Santo. The company started with mobile payments and QR codes, and later developed into a digital bank with products for individual users and businesses: digital accounts, transfers, bill payments, Pix, cards, loans, investments, insurance, and financial services for sellers. PicPay operates in Brazil and is one of the country’s largest digital banks by number of customers.
