The PIK by OLX logo, used by a Bosnian online classifieds platform, consists of the brand name in dark green. The PIK letters are built from large, flat geometric shapes with rounded corners and no enclosed internal spaces. To the right, the BY lettering appears in a smaller size alongside the OLX logo, indicating the platform’s connection to OLX, an international brand that operates online marketplaces for buying and selling goods and services. In the logo, the name appears as PIK by OLX, while the platform’s official name is Pik.ba. The abbreviation PIK is derived from the Bosnian words Prodaja i Kupovina, meaning “selling and buying.” This logo was introduced in 2026 when the platform returned to its original name after operating under the OLX.ba brand.
Pik.ba is an online platform for buying, selling, and exchanging goods and services in Bosnia and Herzegovina, launched in 2009. In 2015, OLX Global took control of the service, after which the platform joined the international OLX network and began operating as OLX.ba. In 2026, OLX Global sold its controlling stake to local owners, and the platform returned to its original name, Pik.ba, bringing back a brand widely recognized in the country. User accounts, listings, messages, features, and the technological infrastructure were retained. The platform carries listings for cars, real estate, electronics, clothing, services, and other goods, and has more than three million registered users.
