The POCO logo is a bright rectangle with a saturated yellow background and the word “POCO” in large black letters, set in a sans-serif typeface. This design has been used since 2020, when the brand officially split from Xiaomi and became independent. Earlier versions featured the name POCOPHONE, including on black backgrounds, but the current version has become a recognizable trademark worldwide. In some regions like India, an alternate visual style with an emoji-style mascot was temporarily used, but the main version remains clean and highly legible.
POCO is a smartphone manufacturer that began as a Xiaomi sub-brand in 2018 and became independent in 2020. The company launched with the Pocophone F1, which drew attention for combining flagship specs with a low price. The name “POCO” means “little” in Spanish, reflecting the brand’s philosophy of offering more for less. While POCO operates independently, it continues to rely on Xiaomi’s production and logistics infrastructure. The brand’s main markets include India, Asia, and Europe, with a strong focus on performance, battery life, gaming features, and competitive pricing. It continues to grow its lineup, targeting a young, tech-savvy audience.
