The POLITICO logo, for the American political media outlet, consists of a wordmark and a square icon with the letter P. The wordmark is set in red uppercase sans-serif letters. The letters have wide geometric forms, and in the current wordmark the C visually wraps around the final O. The icon is a red square with a large white letter P in the center. POLITICO’s updated identity uses a single red color and an updated brand wordmark. In English, the word politico means a politician or a person involved in politics.
POLITICO is an American digital media outlet covering politics, power and public policy, founded in 2007 by Robert Allbritton, Jim VandeHei and John Harris. The publication covers U.S. politics, Congress, the White House, elections, regulation, international politics and the agenda of government institutions. In addition to its main website, POLITICO develops its European division, professional subscription products, newsletters, analysis and events for audiences connected with politics, business, public administration and public communications. Since 2021, POLITICO has been part of Axel Springer.
