
The logo of Procter & Gamble — a global consumer goods company — consists of the brand name represented by the letters “P&G” slightly tilted to the right, placed within a dark blue circle. A light blue crescent appears on the left side of the circle, visually balancing the design and subtly referencing the company’s 19th-century logo, which featured a moon with a face and stars. This element recalls the brand’s early days, when the company produced soap and candles — products associated with light and cleanliness. The current emblem emphasizes brand continuity and stability while meeting strict global standards for recognizability and versatility.
Procter & Gamble was founded in 1837 in Cincinnati, Ohio, by William Procter and James Gamble. Today, P&G is one of the world’s largest producers of consumer goods, with brands including Pampers, Tide, Gillette, Ariel, Head & Shoulders, Always, and many more. The company operates in over 180 countries and heavily invests in scientific research, marketing, and sustainable development. P&G’s management is based on a portfolio model, where each individual brand has its own growth strategy, allowing effective competition across various product categories.










